Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Last Christmas delivery dates
Free UK Standard Delivery On all orders £20 and over Order in time for Christmas 19th December 2nd Class | 20th December 1st Class Free Click & Collect to UK shops From 2 hours of your order*
Social Media Marketing
  • Social Media Marketing
zoom

Social Media Marketing

(author), (author)
£65.99
Mixed media product 448 Pages / Published: 04/09/2019
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.

**Winner of the TAA 2017 Textbook Excellence Award**

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."
TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives:

1. Community

2. Publishing
3. Entertainment
4. Commerce

The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

Suitable for modules and courses on social media marketing.

Publisher: SAGE Publications Ltd
ISBN: 9781529713626
Number of pages: 448
Weight: 970 g
Edition: 3rd Revised edition


MEDIA REVIEWS

This is a delightful, practical book and a great addition to the marketer's toolbox. I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update. My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.

-- Mark Burgess

You may also be interested in...

The Brand Gap
Added to basket
£21.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Positioning: The Battle for Your Mind
Added to basket
Building Strong Brands
Added to basket
Marketing For Dummies
Added to basket
The Challenger Sale
Added to basket
Hegarty on Creativity
Added to basket
The Sell
Added to basket
£14.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
Growth Hacker Marketing
Added to basket
The Economist: Marketing
Added to basket
FT Essential Guide to Business Writing
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.