Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes? (Paperback)Alan Charlesworth (author)
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Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objective less drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; "who told you that was a good idea?"
The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible-but marketing on social media might just be riding to the rescue.
Publisher: Business Expert Press
Number of pages: 173
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