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The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction.
Publisher: John Wiley and Sons Ltd
Number of pages: 256
Weight: 1000 g
Dimensions: 229 x 152 x 33 mm
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