Social Media and Emerging Economies: Technological, Cultural and Economic Implications - SpringerBriefs in Business (Paperback)
  • Social Media and Emerging Economies: Technological, Cultural and Economic Implications - SpringerBriefs in Business (Paperback)
zoom

Social Media and Emerging Economies: Technological, Cultural and Economic Implications - SpringerBriefs in Business (Paperback)

(author), (author), (author)
£44.99
Paperback 107 Pages / Published: 05/11/2013
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

Publisher: Springer International Publishing AG
ISBN: 9783319024899
Number of pages: 107
Weight: 1883 g
Dimensions: 235 x 155 x 6 mm
Edition: 2014 ed.

You may also be interested in...

Starting a Business for Dummies for Dummies 4E UK
Added to basket
The Messy Middle
Added to basket
£14.99
Paperback
New Venture Creation
Added to basket
£44.99
Paperback
Be More Pirate
Added to basket
Measure What Matters
Added to basket
£14.99
Paperback
The Rules of Management
Added to basket
The Upstarts
Added to basket
£9.99
Paperback
Blitzscaling
Added to basket
£14.99
Paperback
The Little Black Book
Added to basket
Shoe Dog
Added to basket
£9.99   £7.99
Paperback
The Idea in You
Added to basket
£10.99
Paperback
Zero to One
Added to basket
£9.99
Paperback
Crushing It!
Added to basket
£20.00
Hardback
#Girlboss
Added to basket
£9.99   £7.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.