• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Social Marketing to Protect the Environment: What Works (Paperback)
  • Social Marketing to Protect the Environment: What Works (Paperback)
zoom

Social Marketing to Protect the Environment: What Works (Paperback)

(author), (author), (author), (author)
£44.99
Paperback 256 Pages / Published: 06/07/2011
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and:

- Describe a variety of environmental issues

- Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem

- Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations

- Review what worked and what could have been improved.

A final section provides future directions and recommendations.

Publisher: SAGE Publications Inc
ISBN: 9781412991292
Number of pages: 256
Weight: 28 g
Dimensions: 254 x 177 x 14 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
The New Solution Selling
Added to basket
The Trusted Advisor
Added to basket
Selling For Dummies
Added to basket
£16.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
The Fire Engine That Disappeared
Added to basket
Logo Design Love
Added to basket
£29.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Key Person of Influence
Added to basket
Hooked
Added to basket
£12.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
The Go-To Expert
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.