Social Interactions in Virtual Worlds: An Interdisciplinary Perspective (Hardback)
  • Social Interactions in Virtual Worlds: An Interdisciplinary Perspective (Hardback)
zoom

Social Interactions in Virtual Worlds: An Interdisciplinary Perspective (Hardback)

(editor), (editor), (editor)
£76.99
Hardback 452 Pages / Published: 05/07/2018
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Within the rapidly-growing arena of 'virtual worlds', such as Massively Multiplayer Online Games (MMOs), individuals behave in particular ways, influence one another, and develop complex relationships. This setting can be a useful tool for modeling complex social systems, cognitive factors, and interactions between groups and within organizations. To study these worlds effectively requires a cross-disciplinary approach that integrates social science theories with big data analytics. This broad-based book offers a comprehensive and holistic perspective on the field. It brings together research findings from an international team of experts in computer science (artificial intelligence, game design, and social computing), psychology, and the social sciences to help researchers and practitioners better understand the fundamental processes underpinning social behavior in virtual worlds such as World of Warcraft, Rift, Eve Online, and Travian.

Publisher: Cambridge University Press
ISBN: 9781107128828
Number of pages: 452
Weight: 700 g
Dimensions: 236 x 160 x 30 mm


MEDIA REVIEWS
'While social platforms like Facebook, WhatsApp, LinkedIn and Twitter have a much broader reach, the uniqueness of massively multiplayer online games (MMOGs) and virtual worlds is that the participation in them is deep. Driven by various motivations, including achievement, socialization and immersion, participants can spend multiple hours a day on such platforms - deriving experiential benefits that are far beyond superficial, and often satisfying at a far deeper level. From a social science perspective, this provides a unique opportunity to extend and refine social science theories in a far more nuanced manner than before, and use them to build models for various applications. The key to this has been the availability of fine grained data about behavior, the 'big data of social science', as well as the development of a new social science research methodology which is based on computer science techniques like machine learning and social network analysis. We are witnessing the start of a new era in social science research, and this book is a timely collection of some of the best work in this rapidly expanding area of inquiry.' Jaideep Srivastava, University of Minnesota
'While social platforms like Facebook, WhatsApp, LinkedIn and Twitter have a much broader reach, the uniqueness of massively multiplayer online games (MMOGs) and virtual worlds is that the participation in them is deep. Driven by various motivations, including achievement, socialization and immersion, participants can spend multiple hours a day on such platforms - deriving experiential benefits that are far beyond superficial, and often satisfying at a far deeper level. From a social science perspective, this provides a unique opportunity to extend and refine social science theories in a far more nuanced manner than before, and use them to build models for various applications. The key to this has been the availability of fine grained data about behavior, the 'big data of social science', as well as the development of a new social science research methodology which is based on computer science techniques like machine learning and social network analysis. We are witnessing the start of a new era in social science research, and this book is a timely collection of some of the best work in this rapidly expanding area of inquiry.' Jaideep Srivastava, University of Minnesota

You may also be interested in...

WordPress in Easy Steps
Added to basket
Tubes
Added to basket
£9.99
Paperback
Where Wizards Stay Up Late
Added to basket
Raspberry Pi For Kids For Dummies
Added to basket
Start Your Own Blogging Business
Added to basket
PCs for Dummies, 13th Edition
Added to basket
Tablet PCs in Easy Steps
Added to basket
The Facebook Effect
Added to basket
Getting a Social Media Job for Dummies
Added to basket
Professional WordPress
Added to basket
DarkMarket
Added to basket
£10.99
Paperback
The Art of Social Media
Added to basket
Domain-Driven Design
Added to basket
£55.49
Hardback
Android Tablets in Easy Steps
Added to basket
Web Design Start Here
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.