Social Innovation for Business Success: Shared Value in the Apparel Industry - BestMasters (Paperback)
  • Social Innovation for Business Success: Shared Value in the Apparel Industry - BestMasters (Paperback)
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Social Innovation for Business Success: Shared Value in the Apparel Industry - BestMasters (Paperback)

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£59.99
Paperback 99 Pages / Published: 27/03/2014
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Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658054601
Number of pages: 99
Weight: 1557 g
Dimensions: 210 x 148 x 7 mm
Edition: 2014 ed.

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