Social Franchising (Hardback)Ilan Alon (editor)
Hardback 99 Pages / Published: 03/10/2014
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Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Publisher: Palgrave Macmillan
Number of pages: 99
Weight: 291 g
Dimensions: 216 x 140 x 10 mm
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