Smoke & Mirrors: How Hype Obscures the Future and How to See Past It (Paperback)
  • Smoke & Mirrors: How Hype Obscures the Future and How to See Past It (Paperback)
zoom

Smoke & Mirrors: How Hype Obscures the Future and How to See Past It (Paperback)

(author)
1 Review Sign in to write a review
£14.99
Paperback 336 Pages / Published: 23/04/2020
  • 10+ in stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'
David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

'Couldn't be more timely. Fascinating and vitally important'
Jamie Bartlett, author of The People Vs Tech

'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow'
Lewis Dartnell, author of Origins: How the Earth Made Us

'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future'
Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising

'[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way'
Matt Clifford, co-founder and CEO of Entrepreneur First

'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy'
Tom Chivers, author of The AI Does Not Hate You

'ROBOTS WILL STEAL YOUR JOB!'

'AI WILL REVOLUTIONISE FARMING!'

'GENETIC EDITING WILL CURE CANCER!'

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.

But hype has a dark side, too.

It can mislead. It can distract. It can blinker us from seeing what is actually going on.

From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.

Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.

This book is your guide to doing just that.

Publisher: Little, Brown Book Group
ISBN: 9781472143662
Number of pages: 336
Weight: 400 g
Dimensions: 232 x 152 x 28 mm


MEDIA REVIEWS
Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking
'Couldn't be more timely. Fascinating and vitally important'
A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow. -- Lewis Dartnell, author of Origins: How the Earth Made Us
I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find. Gemma Milne's writing sparkles and delights as she strips away the hype around nine cutting-edge areas of science and technology while revealing possibilities that are all the more compelling as a result. More than an antidote to over-hyped tech, Smoke & Mirrors is essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future. -- Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising
Smoke & Mirrors is a vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way.
A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy.
In this book, we see technological hype for what it is: not mere exuberance, but a form of attention-seeking. As some technological hucksters stake claims on our future and try to foreclose alternatives, we need strong defences. Gemma Milne offers a spotter's guide to hype, using science to bring speculation down to earth. People inside and outside the world of technological innovation need this book.
A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow.
I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find. Gemma Milne's writing sparkles and delights as she strips away the hype around nine cutting-edge areas of science and technology while revealing possibilities that are all the more compelling as a result. More than an antidote to over-hyped tech, Smoke & Mirrors is essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future.
Smoke & Mirrors is a vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way.
A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy.
In this book, we see technological hype for what it is: not mere exuberance, but a form of attention-seeking. As some technological hucksters stake claims on our future and try to foreclose alternatives, we need strong defences. Gemma Milne offers a spotter's guide to hype, using science to bring speculation down to earth. People inside and outside the world of technological innovation need this book.
A really interesting read . . . thought-provoking. It shines a spotlight on issues that are all too frequently left out of the narrative around over-hyped technological innovation. For those working in science communication and general tech lovers alike, this book will certainly open your eyes to some important questions. -- Jamie Durrani * Chemistry World *
Healthy and informed scepticism. * Financial Times *

You may also be interested in...

Nature Guide Stars and Planets
Added to basket
Zero Degrees of Empathy
Added to basket
In Search Of Schrodinger's Cat
Added to basket
£9.99   £8.99
Paperback
The Sports Gene
Added to basket
£10.99
Paperback
The Stargazer's Handbook
Added to basket
The Art of Strategy
Added to basket
How to Teach Quantum Physics to Your Dog
Added to basket
Periodic Tales
Added to basket
The Essential Difference
Added to basket
Bad Science
Added to basket
£9.99   £8.99
Paperback
Quirkology
Added to basket
£9.99
Paperback
The Science Book
Added to basket
DK
£18.99
Hardback
Sapiens
Added to basket
£10.99   £8.99
Paperback
Chaos
Added to basket
£10.99
Paperback

“Thoroughly researched and thoroughly interesting”

I devoured this book. Its release is timely in the midst of the pandemic along with our need to critically think about the hype surrounding the headlines. The book explores some of the most interesting emerging... More

Paperback edition
Helpful? Upvote 6

Please sign in to write a review

Your review has been submitted successfully.