Smarter Legal Marketing: Practical Strategies for the Busy Lawyer (Paperback)Rachel Brushfield (author)
Paperback 128 Pages / Published: 07/09/2018
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This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success. The book covers: - what marketing actually is - why you must put yourself in your clients' shoes - the importance of having a personal brand - how to make networking work for you - blocks lawyers have about marketing and how to overcome them - how to fit marketing into your hectic schedule - how LinkedIn can help you to create visibility online and build your reputation - how content marketing fits with your overall marketing strategy and plan. Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.
Publisher: The Law Society
Number of pages: 128
Dimensions: 246 x 172 mm
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