Smart Marketing - Smart Things to Know About (Stay Smart!) Series (Paperback)
  • Smart Marketing - Smart Things to Know About (Stay Smart!) Series (Paperback)

Smart Marketing - Smart Things to Know About (Stay Smart!) Series (Paperback)

£12.99
Paperback Published: 27/08/2004
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket

Check Marketplace availability

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing: You must have a plan Get close to your customers Do your homework Remember relationships Use the speed and reach of technology

Publisher: John Wiley and Sons Ltd
ISBN: 9781841125855

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot