Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series (Hardback)
  • Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series (Hardback)
zoom

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series (Hardback)

(author), (author)
£20.00
Hardback 304 Pages / Published: 23/04/2004
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-Chiquita Brands International-that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior--a model that shows how multinational companies can become motivated to solve critical global problems.

Publisher: Yale University Press
ISBN: 9780300102338
Number of pages: 304
Weight: 463 g
Dimensions: 210 x 140 x 19 mm

You may also be interested in...

The Future of Chinese Capitalism
Added to basket
Varieties of Capitalism
Added to basket
The Silent Takeover
Added to basket
In Search Of Excellence
Added to basket
Communication for International Business
Added to basket
International Management
Added to basket
The Global Environment of Business
Added to basket
When Cultures Collide
Added to basket
The Oxford Handbook of Innovation
Added to basket
China Goes Global
Added to basket
Industry and Empire
Added to basket
Chinese Leadership
Added to basket
Kiss, Bow, Or Shake Hands
Added to basket
MacroWikinomics
Added to basket
£9.99
Paperback
Merchants of Grain
Added to basket
£20.99
Paperback
Chinese Rules
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.