How can you manage website designers if you don't understand the technology?
How can you create a website that increases your business's profits?
Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That's why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team.
Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to:
spot common defects in the website design
make the site more profitable for the company
differentiate the company on the Internet
promote the website effectively
integrate your website with the rest of your business
You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.
Publisher: Pearson Education Limited
Number of pages: 240
Weight: 470 g
Dimensions: 236 x 155 x 17 mm
"...many small businesses are still hazy about the web and
what makes a good website...this always leads to trouble...Sean McManus'
book is a down-to-earth guide to the ins and outs of an effective small
business website... If you have a client whose knowledge - or rather, lack
of it - is causing problems, then consider buying this for them."
March2002 issue of Create Online magazine
'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section.
This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.'
Clive Hawkins, Internet marketing consultant
"Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites."
September 2002 My Business magazine, Australia.
"Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years"