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Small Business Management and Entrepreneurship (Paperback)
  • Small Business Management and Entrepreneurship (Paperback)
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Small Business Management and Entrepreneurship (Paperback)

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£49.99
Paperback 496 Pages / Published: 26/04/2010
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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

Publisher: Cengage Learning EMEA
ISBN: 9781408017999
Number of pages: 496
Weight: 772 g
Dimensions: 245 x 190 x 14 mm
Edition: International Edition

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