Simple Steps to Building Million Dollar Cosmetic Practices - Physician Business Manual (Paperback)Yasmin Khan (author)
Paperback 164 Pages / Published: 24/06/2005
- Not available
There are two reasons why you should buy this book: first - By implementing just one of the many recommendations suggested in "Simple Steps To Building Million Dollar Cosmetic Practices", you will either make or save thousands of dollars in a very short period of time; and second - Your competitors are probably halfway through this book As the aesthetic medical industry move toward a commodity market, physicians and clinic owner will find it difficult to maintain their edge and will have to sell on price unless they make the necessary changes within the practice to distance themselves from the thousands of aesthetic practices selling the same services. "Simple Steps to Building Million Dollar Cosmetic Practices" provides an ethical approach to helping physicians develop strategic business and marketing objectives, which will ensure long-term growth and profitability by building emotional value with their customer. The book segments the practices activities into five broad categories: Procedures: identifies which procedures generate the most profit to the practice and demonstrate how financial objectives should be set for each procedure category. Customer Relation Management: benchmark best practices in other industries and provides simple recommendations for improving communication with the practice's most valuable asset-its customers. Staff Development: A well-trained and motivated team is the practice's most valuable arsenal to sustain its long-term success in this industry. The book makes recommendations on how to select and develop a winning team. Internal Operations: reviews procedures and guidelines that should be established within the practice to ensure employee efficiencies, minimize operating cost, improve consultation closing ratio, ensure sales objectives are met and keeping your customers happy. Promotion: The challenge for the aesthetic practice is to identify which promotional medium is most influential in their target markets. The book reviews the most successful and cost effective promotional activities available to physicians. "Simple Steps to Building Million Dollar Practice" is essential reading, for anyone considering entering aesthetic medicine and for anyone who wants their aesthetic practice to thrive in today's fiercely competitive environment.
Publisher: New Generation Publishing
Number of pages: 164
Weight: 240 g
Dimensions: 234 x 156 x 8 mm
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