Shoe Dog (Paperback)
  • Shoe Dog (Paperback)
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Shoe Dog (Paperback)

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£10.99
Paperback 400 Pages
Published: 03/05/2018
  • 10+ in stock

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Waterstones Says

The sneakers-to-riches tale of how Nike became a global mega-brand told with candour, wit and insight by the company's founder.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become one of the most ubiquitous and recognisable symbols in the world today.

For the first time, Phil Knight spells out the complete story behind that success, peeling back the gloss of a global multinational to reveal the pitfalls and glories of founding – and building – Nike. From the almost accidental nature of the company logo to the vast complexities of a leading edge business split around the globe, Shoe Dog is very much a business bible for the 21st century.

Publisher: Simon & Schuster Ltd
ISBN: 9781471146725
Number of pages: 400
Dimensions: 198 x 130 x 24 mm

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“Shoe Dog”

Fascinating insight though the troubles, heartache and triumphs but always upbeat and moving forward.

Hardback edition
Helpful? Upvote 102
testie testsson

“Very Good”

Very nice

Paperback edition
Helpful? Upvote 61
testie testsson

“Very Good”

Very nice

Paperback edition
Helpful? Upvote 58

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