Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible (Hardback)David A. LaBonte (author)
Hardback Published: 17/10/2008
- Not available
" Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." - Michael Purcell , Senior Vice President, Product Development, Global Cash Card " Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." - Catherine Monson , President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." - Marc Anthony , President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." - Donald Disbro , Vice President, New Business Development and Marketing, Professional Community Management
Publisher: John Wiley and Sons Ltd
Weight: 408 g
Dimensions: 236 x 163 x 21 mm
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