Shikake: The Japanese Art of Shaping Behavior Through Design (Hardback)
  • Shikake: The Japanese Art of Shaping Behavior Through Design (Hardback)
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Shikake: The Japanese Art of Shaping Behavior Through Design (Hardback)

(author)
£13.99
Hardback 192 Pages / Published: 20/11/2020
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Waterstones Says

In this compelling book, Matsumura takes the reader on a journey into shikakeology – the popular Japanese ideology about how the designs of physical spaces and objects trigger behavioural changes.

Following The Little Book of Hygge, The Gentle Art of Swedish Death Cleaning and other bestsellers, Shikake introduces the latest example of practical wisdom from abroad: shikakeology, a phenomenon sweeping Japan.

Naohiro Matsumura-renowned as the founder of the study of shikake, the Japanese word for "device"-has devised a new approach to design as astonishingly simple in its logic as it is sophisticated in its psychology.

For example:

  • a staircase painted like piano keys prompts people to exercise
  • a symbol of a shrine placed in a public square discourages vandalism

Combining traditional Japanese aesthetics with the lessons of behavioural economics, Matsumura presents a tool kit for literally anyone who wants to create their own mindful designs-and reveals how shikakes can help us address big challenges, including even climate change. Mind-bending yet elegant, Shikake will inspire readers to appreciate-and transform-the analogue world around them.

Publisher: WW Norton & Co
ISBN: 9781631497810
Number of pages: 192
Weight: 318 g
Dimensions: 218 x 147 x 20 mm


MEDIA REVIEWS

"Matsumura's collection of 'shikake' ideas and theories embody the timeless Japanese pride in the design of 'cleverness'. . . . The shikake book is a useful 'shikake' itself for planning and creating experiences that can deliver higher customer lifetime value." - Dr. John Maeda, author of The Laws of Simplicity: Design, Technology, Business, Life

"Whether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura's powerful, inclusive method will show you how to create sustainable behavioral change." - Nir Eyal, author of Hooked and Indistractable

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