Your Waterstones card is changing, introducing...
TELL ME MORE
Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy (Paperback)
  • Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy (Paperback)
zoom

Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy (Paperback)

(editor)
£37.95
Paperback 282 Pages / Published: 21/11/2016
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.

Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.

Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

Publisher: Peter Lang Publishing Inc
ISBN: 9781433130281
Number of pages: 282
Weight: 410 g
Dimensions: 225 x 150 x 20 mm
Edition: New edition

You may also be interested in...

Windrush
Added to basket
£14.99
Paperback
Development as Freedom
Added to basket
The New Cold War
Added to basket
£10.99
Paperback
Long Walk To Freedom
Added to basket
The Man Without a Face
Added to basket
The Aquariums of Pyongyang
Added to basket
On Liberty
Added to basket
£4.99
Paperback
Just Send Me Word
Added to basket
£12.99
Paperback
Propaganda
Added to basket
£13.99
Paperback
I Am Malala
Added to basket
£7.99   £6.49
Paperback
Writings From Prison
Added to basket
£12.50
Paperback
Feminism: A Very Short Introduction
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.