Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France (Paperback)
  • Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France (Paperback)
zoom

Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France (Paperback)

(author)
£27.99
Paperback 264 Pages / Published: 01/07/2004
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this 'vulgar' obsession with 'tawdry finery', declaring it to be 'merely the external mark of a depravity shared with slaves'.The story of how la mode was 'sexed' as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate.A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781859738351
Number of pages: 264
Weight: 375 g
Dimensions: 234 x 156 x 14 mm

You may also be interested in...

Yes She Can
Added to basket
£20.00   £17.99
Hardback
The Guilty Feminist
Added to basket
£14.99   £11.99
Hardback
Women Who Run With The Wolves
Added to basket
Women & Power
Added to basket
£7.99
Hardback
The Descent of Man
Added to basket
Eve Was Shamed
Added to basket
£20.00   £16.99
Hardback
What Would Boudicca Do?
Added to basket
£9.99   £7.99
Hardback
Born Lippy
Added to basket
£20.00
Hardback
Good Night Stories for Rebel Girls
Added to basket
Good Night Stories For Rebel Girls 2
Added to basket
The Unwomanly Face of War
Added to basket
On the Front Line with the Women Who Fight Back
Added to basket
Stories for Boys Who Dare to be Different
Added to basket
Can We All Be Feminists?
Added to basket
£13.99   £11.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.