"Sesame Street" and the Reform of Children's Television (Paperback)
  • "Sesame Street" and the Reform of Children's Television (Paperback)
zoom

"Sesame Street" and the Reform of Children's Television (Paperback)

(author)
£20.50
Paperback 256 Pages / Published: 06/11/2008
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW's flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.

Publisher: Johns Hopkins University Press
ISBN: 9780801890857
Number of pages: 256
Weight: 390 g
Dimensions: 229 x 152 x 17 mm


MEDIA REVIEWS
An insightful look at American children's television. * Library Journal *
[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. * Choice *
Any student of film, television, sociology and American history will find it intriguing and educational. * California Bookwatch *
Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.' -- Nicholas Sammond * American Historical Review *
Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend. * Journal of Broadcasting and Electronic Media *

You may also be interested in...

Still Standing
Added to basket
£9.99
Paperback
This Heart within Me Burns - Crissy Rock
Added to basket
More Fool Me
Added to basket
£8.99
Paperback
Top Gear: The Cool 500
Added to basket
£25.00   £20.00
Hardback
Revolution
Added to basket
£8.99
Paperback
My Animals and Other Family
Added to basket
£9.99   £6.99
Paperback
At My Mother's Knee...
Added to basket
Doctor Who: Light-Up Tardis Kit
Added to basket
£6.99   £6.98
Mixed media product
Curious
Added to basket
£8.99
Paperback
Life on Air
Added to basket
£9.99   £7.99
Paperback
In Plain Sight
Added to basket
£12.99
Paperback
The Devil Rides Out
Added to basket
Not That Kind of Girl
Added to basket
£8.99   £6.99
Paperback
So, Anyway...
Added to basket
£8.99   £6.49
Paperback
In Bruges
Added to basket
£9.99
Paperback
The Life and Loves of a He Devil
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.