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Services Marketing: Integrating Customer Focus Across the Firm (Paperback)
  • Services Marketing: Integrating Customer Focus Across the Firm (Paperback)

Services Marketing: Integrating Customer Focus Across the Firm (Paperback)

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£49.99
Paperback Published: 01/05/2012
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Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780077131715

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