New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
Publisher: McGraw-Hill Education - Europe
Number of pages: 544
Weight: 1188 g
Dimensions: 262 x 208 x 25 mm
Edition: 7th edition
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