• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research (Paperback)
  • Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research (Paperback)
zoom

Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research (Paperback)

(author)
£41.99
Paperback 404 Pages / Published: 10/03/2017
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Publisher: Taylor & Francis Ltd
ISBN: 9781138041011
Number of pages: 404
Weight: 780 g
Dimensions: 229 x 152 mm


MEDIA REVIEWS

"As a pioneer in the field of sensory marketing, Bertil Hulten is thoroughly familiar with this quickly growing marketing approach. In Sensory Marketing: Theoretical and Empirical Grounds he explains theoretical and practical aspects of sensory marketing and puts it into, for example, branding and neuromarketing perspectives. Through an overview of the development of marketing, sensory marketing is also related to a broader marketing context. This book is essential for marketing researchers and practitioners alike." -Christian Groenroos, Professor Emeritus, Hanken School of Economics, Finland

You may also be interested in...

Truth, Lies, and Advertising
Added to basket
Breakthrough Marketing Plans
Added to basket
Digital Marketing
Added to basket
£35.99
Paperback
Guerrilla Marketing
Added to basket
£13.99
Paperback
Fashion Merchandising
Added to basket
No B.S. Price Strategy
Added to basket
International Marketing
Added to basket
Marketing Planning 2008/09
Added to basket
Breakthrough Branding
Added to basket
Buyer Personas
Added to basket
£20.99
Hardback
Marketing Management, Global Edition
Added to basket
Recommended
Added to basket
£14.99
Paperback
If You're Not First, You're Last
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.