• Sign In / Register
  • Help
  • Basket0
Sensory Evaluation Practices, 4e (Hardback)
  • Sensory Evaluation Practices, 4e (Hardback)
zoom

Sensory Evaluation Practices, 4e (Hardback)

(author), (author), (author)
£60.99
Hardback 446 Pages / Published: 02/08/2012
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

Publisher: Elsevier Science Publishing Co Inc
ISBN: 9780123820860
Number of pages: 446
Weight: 1080 g
Dimensions: 235 x 190 x 28 mm
Edition: 4th edition

You may also be interested in...

The Elements of Murder
Added to basket
A Dictionary of Chemical Engineering
Added to basket
Medicinal Chemistry Self Assessment
Added to basket
E for Additives
Added to basket
£12.99
Paperback
Designing Great Beers
Added to basket
Teaching Community
Added to basket
£23.99
Paperback
Bright Earth
Added to basket
£14.99
Paperback
Malt
Added to basket
£14.96
Paperback
Principles of Brewing Science
Added to basket
Food: A Very Short Introduction
Added to basket
Food Portion Sizes
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.