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Sensory Evaluation Practices, 4e (Hardback)
  • Sensory Evaluation Practices, 4e (Hardback)
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Sensory Evaluation Practices, 4e (Hardback)

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£60.99
Hardback 446 Pages / Published: 02/08/2012
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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

Publisher: Elsevier Science Publishing Co Inc
ISBN: 9780123820860
Number of pages: 446
Weight: 1080 g
Dimensions: 235 x 190 x 28 mm
Edition: 4th edition

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