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Selling Today: Partnering to Create Value, Global Edition
  • Selling Today: Partnering to Create Value, Global Edition
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Selling Today: Partnering to Create Value, Global Edition

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£58.99
Mixed media product 552 Pages / Published: 08/05/2014
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For courses in Sales and Personal Selling.

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

For courses in Sales and Personal Selling.

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

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3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292060422)

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Go to www.MyMarketingLab.com to buy access to this interactive study programme.

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Publisher: Pearson Education Limited
ISBN: 9781292060170
Number of pages: 552
Weight: 1172 g
Dimensions: 276 x 217 x 21 mm
Edition: 13th edition

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