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Selling The Invisible: A Field Guide to Modern Marketing (Paperback)
  • Selling The Invisible: A Field Guide to Modern Marketing (Paperback)
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Selling The Invisible: A Field Guide to Modern Marketing (Paperback)

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£12.99
Paperback 256 Pages / Published: 03/05/2012
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Publisher: Little, Brown & Company
ISBN: 9780446672313
Number of pages: 256
Dimensions: 190 x 130 x 19 mm

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