Selling Television: British Television in the Global Marketplace (Paperback)
  • Selling Television: British Television in the Global Marketplace (Paperback)
zoom

Selling Television: British Television in the Global Marketplace (Paperback)

(author)
£26.99
Paperback 270 Pages / Published: 20/10/2004
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Is British television the best television in the world? Britain is the second largest international exporter of television, with celebrated shows such as Walking with Dinosaurs, Who Wants to Be a Millionaire?, Teletubbies, and Bob the Builder securing unprecedented success worldwide. Selling Televison asks how and why some types of programming have worked better than others at a time when both government and industry have become concerned about British underperformance in a competitive global marketplace. As it surveys the British TV industry's export performance, Selling Television considers how the export market operates, the value and volume of British TV exports, trade policy initiatives, and the activities of Britain's most important overseas traders - BBC Worldwide, Granada International, Carlton International, RDF Media, Wall to Wall Television, and HIT Entertainment. Focusing on key markets in the United States, Europe, Australia, New Zealand, and East Asia, the book also draws on numerous interviews with overseas television executives.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781844570553
Number of pages: 270
Weight: 514 g
Dimensions: 235 x 162 x 23 mm
Edition: 2004 ed.

You may also be interested in...

It's All News to Me
Added to basket
£8.99
Paperback
Life On Air
Added to basket
£14.99
Paperback
And Now on Radio 4
Added to basket
£9.99
Paperback
Making Waves
Added to basket
£7.50
Paperback
Women Pioneers in Television
Added to basket
Hello Again
Added to basket
£8.99
Paperback
Mid-Term Report
Added to basket
£9.99
Paperback
Cable Cowboy
Added to basket
£15.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.