Your Waterstones card is changing, introducing...
TELL ME MORE
Self Versus Others: Media, Messages, and the Third-Person Effect - Routledge Communication Series (Hardback)
  • Self Versus Others: Media, Messages, and the Third-Person Effect - Routledge Communication Series (Hardback)
zoom

Self Versus Others: Media, Messages, and the Third-Person Effect - Routledge Communication Series (Hardback)

(author), (author)
£47.99
Hardback 168 Pages / Published: 17/09/2009
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication.

The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book:
*provides thorough synthesis of third-person effect literature;
*argues that systematic versus heuristic processing underlies third-person perceptions; and
*conceptually links third-person effects with co-orientation.

Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.

Publisher: Taylor & Francis Inc
ISBN: 9780805857160
Number of pages: 168
Weight: 408 g
Dimensions: 229 x 152 x 15 mm

You may also be interested in...

Cruel Optimism
Added to basket
£19.99
Paperback
Fifty Key Writers on Photography
Added to basket
The Meaning of the Library
Added to basket
The News
Added to basket
£10.99
Paperback
The Huns Have Got my Gramophone!
Added to basket
Selling Hitler
Added to basket
£10.99
Paperback
Screened out
Added to basket
£15.99
Paperback
Covering Islam
Added to basket
£10.99
Paperback
Manufacturing Consent
Added to basket
The Medium is the Massage
Added to basket
How to Read a Film
Added to basket
£27.99
Paperback
Live From Downing Street
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
Contagious
Added to basket
£8.99
Paperback
The Filter Bubble
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.