Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (Paperback)Roy H. Williams (author)
Paperback 224 Pages / Published: 02/10/2000
- Publisher out of stock
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life
Publisher: Bard Press
Number of pages: 224
Weight: 472 g
Dimensions: 259 x 183 x 18 mm
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