What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.
Publisher: Taylor & Francis Ltd ISBN: 9780415230605 Number of pages: 176 Weight: 453 g Dimensions: 234 x 156 mm
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