Scenario Planning: The Link Between Future and Strategy (Paperback)
  • Scenario Planning: The Link Between Future and Strategy (Paperback)
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Scenario Planning: The Link Between Future and Strategy (Paperback)

(author), (author)
£59.99
Paperback 180 Pages / Published: 01/01/2003
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Publisher: Palgrave Macmillan
ISBN: 9781349431977
Number of pages: 180
Weight: 305 g
Dimensions: 229 x 152 x 11 mm
Edition: Softcover reprint of the original 1st ed. 200


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'...an important addition to business and decision science collections...Highly recommended.' - S.R. Kahn, Choice

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