Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.
Publisher: Cengage Learning, Inc
Weight: 989 g
Dimensions: 274 x 215 x 18 mm
Edition: 6th Revised edition
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