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Sales Management: A Global Perspective (Paperback)
  • Sales Management: A Global Perspective (Paperback)
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Sales Management: A Global Perspective (Paperback)

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£48.99
Paperback 336 Pages / Published: 20/03/2003
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As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:

* cross-cultural negotiations
* hiring, training, motivating and evaluating the international sales force
* Customer Relationship Management (CRM)
* sales territory design and management.

Included in the book are ten international case studies designed to give sales students, salespeople and their managers an explanation of diverse cultures and the dilemmas, situations and opportunities that arise when selling across borders.

The experienced international authors have brought together the most up-to-date information on the global marketplace - a subject neglected by many other texts. While still tackling sales from a managerial perspective, its cross-cultural approach makes it essential reading for those wishing to succeed in global sales.

Publisher: Taylor & Francis Ltd
ISBN: 9780415300445
Number of pages: 336
Weight: 680 g
Dimensions: 248 x 171 x 19 mm

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