Sales Management Control Strategies in Banking 2011: Strategic Fit and Performance Impact (Paperback)Florian Mueller (author)
Paperback 398 Pages / Published: 24/02/2011
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Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Publisher: Springer Fachmedien Wiesbaden
Number of pages: 398
Dimensions: 210 x 148 mm
Edition: 2011 ed.
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