Text for undergraduates courses in travel/tourism sales and marketing.
Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.
Publisher: Pearson Education (US)
Number of pages: 304
Weight: 521 g
Dimensions: 180 x 235 x 15 mm
Edition: 2nd edition
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