Sales and Marketing for Travel and Tourism (Paperback)
  • Sales and Marketing for Travel and Tourism (Paperback)

Sales and Marketing for Travel and Tourism (Paperback)

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£104.99
Paperback Published: 04/01/1994
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Text for undergraduates courses in travel/tourism sales and marketing.

Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

Publisher: Pearson Education (US)
ISBN: 9780137865185

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