Sales and Distribution Management: An Indian Perspective (Paperback)Pingali Venugopal (author)
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Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions keeping the channel member and the sales force in focus. It highlights the importance of behavioural transactions in completing a sale and also discusses the service orientation required for selling different products.
With its unique approach, generalized frameworks, elaborate research and extensive data analysis, this book will be of immense value to sales and distribution professionals of the Indian corporate sector and marketing departments of national and multinational companies in India. It is a highly recommended reading for students and teachers in Indian business schools studying Sales Management and Distribution Management.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 340
Weight: 623 g
Dimensions: 241 x 184 x 19 mm
The book...helps to understand the role of marketing and selling strategies in an Indian context... It can provide immense value not only to academicians but also to the professionals who are associated with the field. The book is unique due to its distinctive approach which is complemented with elaborate research and extensive data analysis.... The book provides excellent reading material and helps in explaining various aspects of sales force management.-- Prajnan
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