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S.U.R.E.-fire Direct Response Marketing: Managing Business-to-business Sales Leads for Bottom-line Success (Hardback)
  • S.U.R.E.-fire Direct Response Marketing: Managing Business-to-business Sales Leads for Bottom-line Success (Hardback)
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S.U.R.E.-fire Direct Response Marketing: Managing Business-to-business Sales Leads for Bottom-line Success (Hardback)

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£23.99
Hardback 304 Pages / Published: 09/03/2001
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"S.U.R.E.-Fire Direct Response Advertising" delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780658006227
Number of pages: 304
Weight: 848 g
Dimensions: 242 x 192 x 24 mm

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