• Sign In
  • Help
  • My Basket0
Rural Marketing: Targeting the Non-urban Consumer (Paperback)
  • Rural Marketing: Targeting the Non-urban Consumer (Paperback)
zoom

Rural Marketing: Targeting the Non-urban Consumer (Paperback)

(author)
£19.99
Paperback 252 Pages / Published: 04/12/2007
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in greater detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: - The nature and patterns of rural behaviour. - A detailed profile of the rural market. - The opportunities available in rural markets and new methods used to access the rural consumer. - Strategic decisions for new product development. - Promotion, distribution, communication, and channel servicing decisions. - the importance of rural market institutions such as haats and melas. - Emerging channels to access rural market. A guide to strategic marketing and management decisions, this book will be of interest to students of marketing and management as well as professionals in the field.

Publisher: SAGE Publications Inc
ISBN: 9780761935889
Number of pages: 252
Dimensions: 215 x 139 mm
Edition: 2nd Revised edition

You may also be interested in...

Guerrilla Marketing
Added to basket
Kapferer on Luxury
Added to basket
International Marketing
Added to basket
Strategic Brand Management
Added to basket
Marketing Management, Global Edition
Added to basket
Fashion Merchandising
Added to basket
Measuring Marketing
Added to basket
Buyer Personas
Added to basket
£20.99
Hardback
Business Marketing Management
Added to basket
Key Marketing Metrics
Added to basket
Breakthrough Branding
Added to basket
Digital Marketing
Added to basket
£33.99
Paperback
If You're Not First, You're Last
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.