
Routledge Handbook of Sport Management - Routledge International Handbooks (Hardback)
Leigh Robinson (editor), Packianathan Chelladurai (editor), Guillaume Bodet (editor), Paul Downward (editor)Published: 20/12/2011
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
managing performance
marketing
human resource management
the economics and finance of sport
strategy
managing change
governance of sports organizations
customer relations
branding and retail.
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Publisher: Taylor & Francis Ltd
ISBN: 9780415587884
Number of pages: 474
Weight: 1080 g
Dimensions: 246 x 174 x 15 mm
MEDIA REVIEWS
"This publication raises the knowledge base in key areas of sport (business) management ... This will be one of the 'go to' publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly
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