Rolling Out New Products Across International Markets: Causes of Delays (Paperback)
  • Rolling Out New Products Across International Markets: Causes of Delays (Paperback)
zoom

Rolling Out New Products Across International Markets: Causes of Delays (Paperback)

(author)
£70.50
Paperback 249 Pages / Published: 01/01/2004
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Publisher: Palgrave Macmillan
ISBN: 9781349420261
Number of pages: 249
Dimensions: 216 x 140 mm
Edition: Softcover reprint of the original 1st ed. 200

You may also be interested in...

Starting a Business for Dummies for Dummies 4E UK
Added to basket
Inside Her Pretty Little Head
Added to basket
Good To Great
Added to basket
£21.99
Hardback
Barbarians At The Gate
Added to basket
Losing My Virginity
Added to basket
£12.99   £9.49
Paperback
How Google Works
Added to basket
£10.99
Paperback
Start It Up
Added to basket
£10.99
Paperback
The Personal MBA
Added to basket
£12.99
Paperback
How To Deal With Difficult People
Added to basket
Mastery
Added to basket
£15.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.