Rolling Out New Products Across International Markets: Causes of Delays (Hardback)
  • Rolling Out New Products Across International Markets: Causes of Delays (Hardback)
zoom

Rolling Out New Products Across International Markets: Causes of Delays (Hardback)

(author)
£95.00
Hardback 249 Pages / Published: 25/11/2003
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Publisher: Palgrave Macmillan
ISBN: 9780333794647
Number of pages: 249
Weight: 460 g
Dimensions: 216 x 140 x 19 mm

You may also be interested in...

Web Marketing All-in-One For Dummies
Added to basket
The Economist: Marketing for Growth
Added to basket
Strategic Marketing
Added to basket
£49.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Hegarty on Creativity
Added to basket
Marketing For Dummies
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Inside Her Pretty Little Head
Added to basket
Contagious
Added to basket
£8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.