This book sheds light on the emotional side of risk taking behaviour using an innovative cross-disciplinary approach, mixing financial competences with psychology and affective neuroscience. In doing so, it shows the implications for market participants and regulators in terms of transparency and communication between intermediaries and customers.
Publisher: Palgrave Macmillan
Number of pages: 269
Dimensions: 216 x 140 mm
Edition: 1st ed. 2011
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