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Risikokommunikation von Unternehmen (Paperback)
  • Risikokommunikation von Unternehmen (Paperback)
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Risikokommunikation von Unternehmen (Paperback)

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£42.99
Paperback 347 Pages / Published: 27/05/2003
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Kathrin Gassert zeigt, wie Unternehmen den Herausforderungen begegnen konnen, die sich aus den divergierenden Anspruchen der unterschiedlichen Akteure in der offentlichen Diskussion ergeben. Auf der Grundlage des Stakeholder-Ansatzes analysiert sie die Kommunikationsbeziehungen von Unternehmen und verdeutlicht insbesondere die strategische Dimension der Risikokommunikation.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824406951
Number of pages: 347
Weight: 450 g
Dimensions: 210 x 148 x 18 mm
Edition: 2003 ed.

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