Rhetorics of Names and Naming - Routledge Studies in Rhetoric and Communication (Paperback)Star Medzerian Vanguri (editor)
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This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
Publisher: Taylor & Francis Ltd
Number of pages: 224
Weight: 440 g
Dimensions: 229 x 152 mm
"As more and more self-sponsored writing is broadcast publicly in the digital age, the power of naming things is becoming increasingly important, complex, and downright confusing. Who has the power to determine a name or label and cast it out into the world to be used by others? And indeed, what impact does such a name have? This new volume addresses these and other important questions that must, now more than ever, be addressed by academic disciplines that concern themselves with the public uses of language." - Susan Meyers, Seattle University, USA
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