Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches (Hardback)Raja B. Smarta (author)
Hardback 296 Pages / Published: 01/12/1999
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This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
Publisher: SAGE Publications Inc
Number of pages: 296
Weight: 515 g
Dimensions: 215 x 139 x 19 mm
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