Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches - Response Books (Hardback)Raja B. Smarta
Hardback Published: 01/12/1999
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This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
Publisher: SAGE Publications Inc
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