Review of Marketing Research: Volume 3 (Hardback)
  • Review of Marketing Research: Volume 3 (Hardback)
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Review of Marketing Research: Volume 3 (Hardback)

£120.00
Hardback 226 Pages / Published: 01/02/2007
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This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It focuses on customer relationship management, customer asset management, and customer portfolio management. The book describes how companies can effectively cultivate customer relationships.

Publisher: Taylor & Francis Ltd
ISBN: 9780765613066
Number of pages: 226
Weight: 578 g
Dimensions: 248 x 171 x 16 mm

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