Reverse Licensing: International Technology Transfer to the United States (Hardback)Manucheh Shahrokhi (author)
Hardback 192 Pages / Published: 19/01/1987
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Reverse Licensing evaluates the transfer of technology to the U.S. as an alternative growth strategy for both small- and medium-sized U.S. manufacturing firms which need new and competitive technology and for foreign firms which are anxious to enter the U.S. market but lack the required resources for export and/or foreign direct investment. The first theoretical research on international technology licensing from the U.S. licensees' standpoint, this book examines reverse licensing as an alternative to reverse investment. In addition, a sample of 120 U.S. manufacturing firms which have actually utilized reverse licensing is used for empirical and statistical analysis.
Number of pages: 192
Weight: 451 g
Dimensions: 234 x 156 x 12 mm
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