Rethinking Marketing: The Entrepreneurial Imperative (Paperback)
  • Rethinking Marketing: The Entrepreneurial Imperative (Paperback)
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Rethinking Marketing: The Entrepreneurial Imperative (Paperback)

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£42.99
Paperback Published: 31/12/2007
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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.

Publisher: Pearson Education (US)
ISBN: 9780132079495
Weight: 454 g
Dimensions: 230 x 154 x 14 mm
Edition: 1st International edition

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